Work the Pond! - The Books: About The Book

ABOUT THE BOOK

WORK THE POND! Use the Power of Positive Networking to Leap Forward in Work and Life.

Author Darcy Rezac
Co-authors Judy Thomson and Gayle Hallgren-Rezac
Foreword by Tom Donohue, CEO US Chamber of Commerce
Prentice Hall Original Trade Paperback
ISBN: 0-7352-0402-0
6” x 9”, 224 pages

3 KEY THINGS ABOUT WORK THE POND!

1. A New and Better Philosophy of Networking
2. The Book That Teaches the Skills Quickly and Easily
3. Some Serious Myth Busting

1. A New and Better Philosophy of Networking
This is not a book about getting leads, referrals and contacts—traditional hard-sales networking. This is a book about building better relationships by becoming a positive networker. This simple but powerful philosophy of positive networking is in stark contrast to transactional networking. WORK THE POND!’s “what can I do for you” approach to networking is valuable for both business and life. And, it’s a message that resonates with readers the world over (See reviews). Reviewer Robert Morris puts this book in the same category as some of the classics:

“If you share my high regard for this book, check out Franklin's Autobiography, Carnegie’s How to Win Friends and Influence People, Hill’s Think and Grow Rich, Goldman and Smythe’s How to Make a Million Dollar First Impression, and Hankins’ The Power of the Pitch.” (from Amazon review).

2. The Book That Teaches the Skills Quickly and Easily
No complicated ‘how to’ processes, no list-making, no prep work required, no 400 pages. WORK THE POND! is a practical field guide. The authors have helped thousands overcome their fear of networking and find more success using a trademarked 7-step process—The Network Dance: N.E.T.W.O.R.K.^® (no actual dancing required).

In an eminently practical and easy-to-read format you will find:

	The seven steps of the Network Dance: N.E.T.W.O.R.K.^®, a chapter for each step.
	The seven key secrets of positive networking. (Yes, they must be secrets because so few people use them.)
	Network Shepa Ways to raise your network awareness.
	Networking stories from Davos to Denpasar.
	Small world stories and why your weakest ties may be your best contacts.
	End of chapter summaries for quick reference.
	Nuggets of information from the networking frontlines.
	Amusing frog fables of Lily, Tad, Marsha, Jeremiah and Socrates

3. Some Serious Myth Busting
Not only does WORK THE POND! teach a philosophy (and the skills) of Positive Networking, the book is an eye-opener about other aspects of networking and relationship building. Just some of the new things:

	It's a book with a scientific backbone. Even skeptics will find reasons to reassess their attitude towards networking.
	It’s a book about happiness and well-being—it's for work and life. Amazing new research on the science of happiness shows that by the far the strongest component of happiness is how connected you are.
	It's a book that has some serious myth busting. The networking concept that “it’s WHO you know” is so wrong. The truth is quite different, as NYU professor Clay Shirkey says: “it’s not who you know, but who you vaguely know.”

This book will change the way you think about networking. It's "networking done right."